How Luxury Branding Transforms Gold Jewelry into a Desire-Driven Product By Niraj choksi
Tuesday, January 6, 2026
Gold has always held intrinsic value. Its rarity, durability, and cultural significance make it a timeless precious metal. Yet in today’s competitive jewelry market, gold alone is not enough. What transforms gold jewelry from a valuable commodity into a desire-driven product is luxury branding—the art of turning metal into meaning.
