Personalization as a Marketing Strategy: Why Custom Gold Jewelry Sells Faster By Niraj Choksi
Thursday, December 18, 2025
In a market flooded with mass-produced designs, personalization has emerged as a powerful differentiator. Today’s customers don’t just want gold jewelry—they want meaning, identity, and emotional connection. Custom gold jewelry delivers exactly that, making it one of the fastest-selling categories in the modern jewelry business.
