Marketing Jewelry That Honors Cultural & Ethical Craftsmanship by Niraj Choksi
Wednesday, January 7, 2026
In today’s global market, consumers are looking for more than just luxury—they want authenticity, ethical sourcing, and cultural meaning in the products they buy. For jewelry brands, this presents both a challenge and an opportunity: how to market pieces that not only dazzle aesthetically but also honor the artisans, traditions, and ethical practices behind them.
